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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble," by Davis Dyer, Frederick Dalzell, and Rowena Olegario, Harvard Business School Press, Boston, 2004.
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Gamble, born in Ireland, both emigrated from the United Kingdom.They settled in Cincinnati initially and met when they married sisters Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners.
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