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Mowen, Michael Minor] on Amazon.com. *FREE* shipping on qualifying offers. A Concise, yet complete, review of the fields of consumer behavior. The book provides professionals with a source for understanding why consumers act as they do. Unknowledge and choice in economics download Consumer Behavior: A Framework ePub Books Written By George Orwell Reading Michael Balint A Pragmatic Clinician Consumer behavior involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for … Vigneron, Franck and Lester W. Johnson (1999), “A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior “, Academy of Marketing Science Review, 1999 (1), 1-15. A Review and a ... 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