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Det rätta valet Methods Map. Use the
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Basic Business Research Methods. Organizations use
research, especially in market
research activities. Market
research is used to identify potential markets, the needs and wants of each, how those needs and wants can be met, how products and services could be packaged to be most accessible to customers and clients, the best pricing for those products and services, who the competitors are and ... A comprehensive introduction to
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Business Research Methods 5 CHAPTER -1
BUSINESS RESEARCH The word
research is composed of two syllables, re and search.
Research comprises "creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. Explore the
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