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Guerrilla Marketing International. Alfred. J. Lautenslager is an award-winning
marketing/PR consultant, direct mail promotion specialist, bestselling author, speaker, and entrepreneur.
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Guerrilla marketing is an advertisement strategy to promote products or services on the streets or other public places with little money. This involves getting the attention of the public.
Guerrilla marketing is done in public places such as shopping centers, parks or beaches to attract a big audience. It was popularized by Jay Conrad Levinson in the book
Guerrilla Marketing, 1984.
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Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional
marketing tactics that yield maximum results.. The original term was coined by Jay Conrad Levinson in his 1984 book ‘
Guerrilla Advertising’.The term
guerrilla marketing was inspired by
guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians.
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Beyond Ice, Beyond Death Definition.
Marketing is defined by the American
Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process ...
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